The LSherie Alert, LLC welcomes you to another edition of Money Mondays, a financial wellness conversation to help build your financial wealth with financial guru, Andrell D. Harris. Money Mondays was created to share financial wisdom, tips, and other suggestions for you to follow. Andrell is an accomplished businessman, investor, philanthropist and lover of Jackson State University. Why are we doing this? Why not? Millions of people including myself are looking for ways to increase our finances, learn the tricks of the trade, become active in stock and investments and so much more. The purpose of learning is sharing what’s been learned to help others.
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“J” from Texas Asks:
“How do I find the right Stock to invest in?”
When looking for a company to invest in I analyze future earnings growth, cash on hand, price to earnings ratios, the last two years of earnings reports, past dividend growth (if they have a dividend), and if the CEO has a track record of innovating within the company.
If you don’t understand fundamentals it is impossible for you to analyze these metrics for every company you invest in.
With that being said, I have a common sense way of approaching investing for everyday investors. When you invest in a company I want you to ask yourself two simple questions before you buy their stock:
Do you think this company will be in business in 10 years? Do you think this company has a product/service that consumers will want in 10 years?
I will give you an example of what I mean.
I am about to list stock tickers for stocks that I think will be around in 10 years. You can look up the tickers that I list on any stock website to look at where the stock is currently priced per share. I don’t want to endorse any particular website so Google “Stock Websites” and click on any of the sites. If you look in the top right corner you should see a place where you can type in a ticker; most of the time this area says “Search” or “Look Up”. Type the stock ticker in that box and it should pull up information on the stock.
I assess that MCD (McDonalds), KO (Coca Cola), VZ (Verizon), T (AT&T), MO (Altria), IBM (IBM), HLT (Hilton Hotels), WFC (Wells Fargo), BA (Boeing), WMT(Wal-Mart), GM (General Motors), and SBUX (Starbucks) will be around in 10 years.
However, I can’t say with complete confidence that TWTR (Twitter), CMG (Chipotle), FB (Facebook), AMZN (Amazon), NFLX (NetFlix), JCP (J C Penny), and WAG (Walgreens) will be around in 10 years.
Just because you aren’t sure about a company being around in 10 years doesn’t mean that you shouldn’t invest in them. I have invested in both FB (Facebook), AMZN (Amazon), and NFLX (Netflix). I will continue to do so, but I don’t know if I would hold these stocks for 7 – 10 years because I think it would be easy for competition to move with the consumer and build something more impressive that may pull business away from those names.
As an every day investor, if you think a company will be around in 10 years and you think that their product will be embraced by consumers in 10 years, you have answered whether you should buy their stock. These are companies to either have in your 401k or to buy as long term investments to help your savings account beat inflation. There are lots of great companies out there to buy but my suggestion is to buy a company with growth potential, a sold dividend, and a company with a product/service that will be needed for the foreseeable future.
Always do your own due diligence before purchasing any stock. You should never purchase a stock solely off me mentoring the stock in an article. HAPPY INVESTING!
Financially Yours,
Andrell D. Harris
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Andrell D. Harris is a successful financial planner, living in the big city, but still mindful of his Jackson home. A JSU superstar, Andrell has started a Money Monday series. All are welcome. Click the graphic for details. Way to go Andrell. Unknown the Jackson State Tigers are proud. – Jeff Good